Yahoo is finally ready to settle down.
Yahoo is reportedly already starting to contact possible suitors just days after the company announced that it was bringing in outside advisors to push forward with a sale.
The question now becomes, since Yahoo has pushed off a sale for so long, are there any suitors left?
In 2008, Microsoft offered $45 billion for Yahoo’s hand in corporate marriage. Yahoo rebuffed the advance, and has suffered a precipitous decline since then.
Yet here Yahoo is, a little older, a lot poorer, but still with some suitors — and a chance to live happily ever after.
If Yahoo could create an online dating profile, it would look like this.
Must love cats
If Yahoo made a dating profile, it might look something like: “Older digital media property seeks even older legacy media company for diversification, vertical integration and mobile audience growth. Must love cats.”
Yahoo may not be the newest or the hippest online destination, but it’s still one of the biggest. Unfortunately for Yahoo, there’s just not as much value in that distinction as there used to be.
There is value, however, for older companies looking to bolster their digital sides.
While cable and telecom companies may not be that well versed in the Internet and its love of cats, Yahoo still reaches about 205 million people per month online, according to comScore.
That audience has value despite Yahoo’s broader struggles, including concerns that the parts of its “core business” that would be sold off have been valued at effectively zero for some time.
Rita McGrath, a professor of management at the Columbia Business School, said with the right owner, Yahoo still has plenty of value.
“I don’t know that you want to be bearish on Yahoo,” she said. “I think it’s really suffered tremendously from a lack of clear strategy while other firms around them have sort of put their stakes in the ground.”